Experiences that matter. Built with purpose.

We partner with purpose-driven brands and organizations to create intentional, standout events and activations.
Smiling woman in black taking a selfie with an audience of cheering people behind her in a conference room.

HSW Events is exceptional across every detail.

"Hiring them feels like hiring an entire operations, creative and events team in one –their execution, budgeting, attention to detail and negotiation skills are unmatched."
Brittany Valdes, Microsoft
Man in glasses holding a phone and a cup, taking a photo or video in a crowded setting.Crowd gathered at an indoor event with colorful information panels displaying topics like electronic mortgage process, Rocket Logic, and Hall of Disruption.People lying on the grass outdoors near large gongs, participating in a relaxed group meditation or yoga session.Two women seated on stage engaged in a conversation, one speaking into a microphone while the other listens.
Two people walking down a blue-lit corridor toward a stage with a large screen displaying a logo and text.Modern breakout room with white couch, pouf, plants, teepee, and a wall-mounted Amazon sign above a TV, featuring people engaged in casual discussion and working.Audience members seated and clapping in a conference room with pinkish lighting.Group of seven people wearing red visors posing playfully on a log by a lakeside with a 'Sea Breeze Bonfire' sign in front.

Events and activations require strategy, creativity & precision.

That’s exactly what we bring.
With 15 years of expertise, HSW Events handles the meticulous details and complexities, ensuring your vision is brought to life flawlessly.
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What we do

Think of us as your go-to partner for everything from grand openings, conferences and tradeshow booths to product launches, pop-up activations, influencer events and employee retreats.
Check HSW’s services
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Strategy

Defining the goals and roadmap.
Interior of an Amika retail store with orange-themed decor, seating areas, and product displays.

Execution

Detail-driven project management and delivery.
Young woman in a black off-shoulder top and plaid skirt sitting on a black chair, glancing over her shoulder, while another person wearing gloves holds a smartphone.

Impact

Creating memorable moments that produce meaningful results.
Three women at an Aetna event booth, two facing front smiling and holding purple gift bags, with shelves of purple bags in the background.
Intentional
Trusted
Detail-oriented
Collaborative
Adaptable
Intentional
Trusted
Detail-oriented
Collaborative
Adaptable
Intentional
Trusted
Detail-oriented
Collaborative
Adaptable
Intentional
Trusted
Detail-oriented
Collaborative
Adaptable
Intentional
Trusted
Detail-oriented
Collaborative
Adaptable
Intentional
Trusted
Detail-oriented
Collaborative
Adaptable
Intentional
Trusted
Detail-oriented
Collaborative
Adaptable
Intentional
Trusted
Detail-oriented
Collaborative
Adaptable

Partners, not just planners.

Our story: Hannah Wong, Founder
HSW Events was founded by Hannah Wong, whose passion for events began at a part time job in college. Her 15-year career spans nonprofit, agency and in-house corporate settings.
Hannah has worked with a wide spectrum of organizations, from local nonprofits to major clients like Microsoft, Walmart and Delta. After seeing the profound impact of thoughtful planning firsthand, she launched HSW Events to deliver strategic expertise and detail-driven execution.
Smiling woman with shoulder-length black hair wearing a beige blazer against a gray textured background.
oUR PHILOSOPHY

Shared goals, shared success

HSW Events is genuinely invested in bringing your vision to life. Your goals become our goals, and we work to ensure every detail is intentional and aligned with your organization’s purpose.

Ready to Collaborate?

Brass vase with mixed flowers including pink chrysanthemums, roses, and greenery on a reflective surface in a blurred indoor setting.

From concept to connection

Event planning rarely fits neatly into a box, right? That’s why we keep things flexible. We can manage your experience from start to finish, or just lend a hand with the parts you need the most support. We’re here for you whether it’s one service or the whole list.
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Strategy and concept development
Project management and execution
Venue research and sourcing
Vendor coordination
Registration and guest services
Sponsor and partner relations
Speaker and program support
Onsite services and staffing

Your experience, simplified

Event planning doesn’t have to be complicated
We use a 3-phase process to take the stress out of the execution, guiding your project from the initial idea to a seamless, successful experience with clarity and confidence.
Man with glasses holding a coffee cup and taking a photo with his phone in a crowded indoor setting.
Large crowd of people wearing Detroit Lions apparel watching a speaker on stage at Ford Field.

Inquiry & Proposal

This phase is all about defining goals and securing our partnership.
Discovery call
We’ll start with a quick conversation to understand the full scope of your event, key dates and the desired impact.
The proposal
Following our discussion, we will prepare a thoughtful, customized proposal for your review.
Partnership secured
Once the proposal is accepted, we’ll finalize the agreement and officially kick off our collaboration.
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Planning & Oversight

Once we align on the strategy, we work together to build the flawless infrastructure your event needs.
Continuous Collaboration
We move into regular planning calls to manage all creative concepts and logistics.
Meticulous Oversight
Every detail is intentional and accounted for, ensuring we stay aligned with your vision and purpose.
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Delivery & Review

The moment of the event and wrapping up with success.
Onsite Management
We handle the event day with professionalism, calm, and precision, managing all elements on the ground to ensure a seamless experience.
Post-Event Review
We provide final reconciliation and reporting to review the outcomes and success of the experience.
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